Trade-Ins can be extremely difficult to get, and one solid way that dealers often overlook is via emails13 April, 2022
Say your system notifies you that a customer has had a car now for about 4 years. Maybe it's time for an email about the potential for a trade-in. Send one out with an easy car sales email template for trade-in emails.
We're proud to be the car people you chose to do business with
I'm [Your Name], [Job Title] at [Dealership] and I wanted to say congratulations on your [vehicle model]'s upcoming 5th birthday!
That's why I'm reaching out to ask if you've ever considered a trade-in
Now, I'm sure you and your [vehicle model] had some awesome times together, but I also know that needs change over the years.
It's a great way to get a new vehicle to suit your needs without the trouble of multiple transactions at different businesses.
Right now, we are offering [Custom Dealership Trade In Offer], so it's a great time to change the car you're driving. Let me know if you have any questions or if there is anything I can do for you.
An after-sale follow up allows you to capitalize on the energy and chemistry of the sale and begin setting up the foundations of a long relationship, or to preempt any bad reviews, angry calls, or unsatisfied grumblings, if there is something making the customer unhappy. We've created a couple car sales email templates for quick and effective after-sale follow-up emails.
We're dedicated to making sure that our customers leave our dealership happy with their new vehicle, and so I'm just checking in to make sure that everything is great with your brand new [vehicle make and model].
If something isn't living up to your expectations, please let me know via email or phone [phone number]. You can also schedule a service appointment online [LINK] or by calling [phone number]. For the first six months, any tune ups are on us. The service team is happy to help, so please don't hesitate to get in touch if they can do anything for you.
I wanted to reach out and tell you what a pleasure it was helping you out on [the day of the sale]. I hope that you [insert any other family members who were involved in the sale – ex: you, Deborah, and the kids] are loving your new [vehicle make and model].
If there is anything that is keeping you from fully enjoying your new vehicle, please let me know and I'll do my best to help resolve any issue I can.
Our service department is also at your disposal, so when the time comes for a little maintenance, or you need something fixed, you can call [phone number] or go online [LINK].
We've mentioned time and again that reputation management is extremely important. One of the steps we always recommend is reaching out to your happy customers for reviews, and if they aren't in the reviewing mood, to fix what ever problem they have so you don't have a source of bad word of mouth. Here are a few car sales email templates for these types of email.
Thank you once again for being a [dealership] customer! It was a pleasure getting to set you [and other relation's name (if applicable- wife, boyfriend, daughter, etc)] up with your new [recent car purchase].
We want to make certain that all our customers have an exceptional experience at our dealership. If you have a minute, please give [dealership] a review online on Facebook [linked], Google [linked], or Yelp [linked].